The Trump name alone is no guarantee of success. It adds some sizzle to the initial advertising, but to sustain momentum there has to be a product and a system under the hood that allows the little guy to make money. Potential problems are that the product is expensive and requires a urine test to be mailed in to which many may object. The marketing plan is complicated and requires rather high maintainence volume levels. What many may overlook is that the required volume is actually higher than it looks because of the haircut of their BV system. Before Trump became involved, Ideal Health was not really setting the world on fire with its growth. Even with the Trump name, I would proceed with caution.
The Trump name alone is no guarantee of success. It adds some sizzle to the initial advertising, but to sustain momentum there has to be a product and a system under the hood that allows the little guy to make money. Potential problems are that the product is expensive and requires a urine test to be mailed in to which many may object. The marketing plan is complicated and requires rather high maintainence volume levels. What many may overlook is that the required volume is actually higher than it looks because of the haircut of their BV system. Before Trump became involved, Ideal Health was not really setting the world on fire with its growth. Even with the Trump name, I would proceed with caution.
ReplyDeleteGood stuff.
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