When we think of seismic changes to the status quo we immediately start thinking of products that were invented and which changed the way we see or do things. The obvious ones are the electric light bulb, the automobile, the radio then the TV, the telephone, the airplane and the PC etc. A less obvious one might be the introduction of the Internet.
Another less obvious one is the recent decision by Donald Trump to enter the world of network marketing. This innocuous announcement is spreading like wildfire across the web and I am predicting will have a major impact on how many companies do business in the future, both in and outside the MLM industry. When Donald Trump decides to do anything he doesn’t do it halfheartedly. If we read between the lines carefully when he says “I want to reach a billion dollars in record time” and “want to bring on board a million people in less than two years” we should take him at his word and not take it lightly.
The timing of his announcement is also important. With millions of Americans losing their jobs, there is an obvious need for them to get involved in something where they can create an income to survive. I have said for years that when in this predicament it makes a lot of sense to go sell anything to the 90% that still have a stable form of income. Network marketing has always been an inexpensive way to start your own business. A “Donald Trump” branded network marketing venture provides the most stable platform to start on such a journey.
How cool would it be to say, “I work for Donald Trump” when someone asks you what you do. His powerful brand also solves a lot of other problems that traditional network marketers constantly face. The statement “do you think Donald Trump would damage his reputation by starting something illegal” eradicates “Is this one of those pyramid schemes?” “Are the products any good?” can be countered with “I believe Donald Trump did his due diligence before he got involved”. In fact what Trump is offering to his new business associates is the ability to use his billionaire brand for an entry fee of less than $500, which includes the product purchases. This is probably the best business deal anyone will find anywhere today.
One thing is clear. Marketers with a brain are likely to flock to Trump in droves if nothing else as a defensive tactic. What happens if he does create the storm he is predicting? Do I want to be in front of that wave or chasing behind it? An important question is how will this impact the thousands of smaller MLM companies out there that are under-capitalized? Will they be able to survive as the Trump magnet draws in their people? Even some of the bigger companies may stagnate as the stampede to Trump starts to build.
He is already starting with a collection of top-class wellness products but what happens if he expands the portfolio with juice drinks and other services? Will the likes of Xango and MonaVie be able to compete? Will he build a marketing and distribution machine that will be the preferred vehicle for many other products and services? If this thing grows to the dimension Trump is envisioning it could have an impact way beyond the borders on the MLM industry. With the poor economy creating huge problems with the retail industry, crumbling under the burden of local stores, local inventory and all that personnel, they may be ripe to change their distribution model.
Whatever happens, we could be watching business history in the making. If anyone could pull this off, then it is Mr. Donald Trump himself. He has the audience, the financial resources and the business savvy to make it happen. So this little, unpublished announcement made in April 2009 could be the rumblings of a business earthquake about to happen. Stay tuned and get ready for the ride!
For more information: http://trumpnetworkinformation.com
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