The Power Of Affiliate Marketing

Summary: Being an affiliate means that you (through a website or via email) represent another company, usually referred to as a merchant, which is willing to pay you for the traffic you refer. Merchants use affiliates to increase their exposure on the Internet, and pay them in various ways. I always recommend that people in network marketing programs also sign up for some of these programs to complement their businesses. Many of these programs will be used to promote any MLM business and can help create extra income to support your main venture.

One of the first sites to offer an affiliate program was Amazon.com, one of the Web's leading retailers. Amazon will pay you a percentage of the amount of each sale made through a visitor that you refer. This is expected to be a trend that gathers momentum as traditional retailers begin to realize they can recruit the planet to sell their goods and services online. The visitors to affiliate sites are usually tracked by some information added to the merchant's website address, or URL. This referring URL will generally look something like this:

http://affiliates.bravenet.com/z/40/CD17851 (Free Web Hosting)

This link will take you to the affiliate’s website and will either drop a cookie on the user's browser to remember you, or it will be carried along for the current browser session to track any sales that occur back to you. Or a combination of methods can be employed – the main thing to understand is that the URL identifies you and compensates you when sales occur.

This system of merchants and their affiliates has worked very well on the Internet, where millions of websites are referring their traffic to merchants of their choice to earn cash. For example, Bravenet has a top-rated Webmaster affiliate program that pays you $1.00 for every new member you refer to us to use their free services. This helps them create new members, and it helps you create cash from your referrals - truly a win-win situation.

This system has evolved over time, and now there are a growing number of affiliate reporting sites that act as brokers to affiliate programs offered by merchants across the Internet. These sites give you instant access to thousands of programs you can join for free, directly from just one site.
Here is a collection of other sites that offer great affiliate programs at no cost:

http://www.projectpayday.com/go/1250217 (Learn and get paid)
http://www.inetgiant.com/freepoint (Free advertising and classifieds)
http://freepoint.hwass.hop.clickbank.net (Blast 2.3 million emails)
http://aweber.com/?313105 (Email Responders)
http://www.sendearnings.com/?r=ref2182855 (Get paid to do surveys)

All the materials, including the banners or ad copy you will display on your site or in your email, are available from these affiliate sites. In each case sign up for the free service and then look for the “affiliate” tab or link to sign up.

You can also gain access to valuable statistical information such as the number of impressions an ad has shown, the number of people who have clicked on those ads, and the financial return your hard-earned traffic is providing for you.

This list will get you started, but there are some things you should consider when joining and participating in affiliate programs.

First off, think about who visits your site or receives your emails. What are these people looking for? What products and services are related to what they are looking for? This may sound quite obvious, but it is still apparent there are a lot of websites out there devoted to cars or cats -- and they are trying to sell long distance services.

So, stick to what your website or your newsletter is about. You may wish to take your efforts a step further and create pages on your own website that drive more interest than just running a banner or text link. Remember, you are referring your own traffic to other merchants in the hopes of making a sale. Why not spend a little time to prepare your visitors before they get there.

Some marketers make a lot of money selling other people's goods and services through affiliate programs and similar referral mechanisms. You don't even really need a website to start with affiliate marketing. You can buy traffic and send them right to your affiliate URL from email, click engines, or through other sponsorships.

Finally, it is important to realize that merchants are relying on you to make sales happen for them. This puts you in a position to bargain. So use that advantage whenever you can to request higher payouts that what is being offered. It never hurts to ask, and you'll be surprised how many merchants will up the ante for affiliates looking to get a better deal.