In November of 2009, Donald Trump announced an important decision. It was important not only for the Trump International Organization but also for the direct selling industry (MLM). He announced the launch of a new network marketing company that bears his name, The Trump Network. This was not just an endorsement, which he had done before, but a fully-fledged commitment on his part to back just one company with his famous brand.
Many were surprised by this announcement as Donald Trump has many successful ventures and certainly doesn’t need to do it for the money. But if we read some of the announcements carefully it was clear that this was a major strategic move on his part. For example, he declared that at some point in the future he foresees every household in America (and overseas) using a product in their home that bears his name. Many saw this as a step he is taking to prepare his legacy. Something the general public would remember him by even after he is gone.
Certainly, we have seen other steps that have brought the Donald Trump logo in front of the consumer. His TV shows have been a huge success and have made him a household name, especially in North America. In a recent interview on CNBC he talks at length about The Trump Network venture as a solution for the very high unemployment and financial hardships many families are going through. Surprisingly enough he also made public that he is seriously considering running for President in 2012. Are his ventures with the consumer just part of a grander plan?
Looking at The Trump Network after its first year in business it is clear that Trump is serious. We have seen the company grow in stature as the Trump Organization sprinkles its marketing magic and introduces some of the most advanced marketing techniques ever seen in the network marketing industry. There have been major investments too in product development and, since the initial launch, three new product groups have been introduced, all exuding the usual Trump image of top quality. It seems that Donald Trump was serious when he said The Trump Network was going to become the biggest MLM company ever. Many more products are expected to be coming soon.
If we fast forward to 2012 and assume Donald Trump does run for President what would be his chances? Well, if his consumer strategies work and he stays in front of the consumer with even more ventures and appearances on the mainstream talk shows, his chances are probably very robust. The country’s general disgust with politics as usual could position him as a very viable option. I am sure most of us would believe he would not accept the status quo and perhaps someone of his stature could really create change in D.C.
In the meantime The Trump Network will have reached its third anniversary and well on its way to reach Donald’s stated goal – to become the biggest MLM company in the world. For more information about The Trump Network visit http://hugemlm.com.
